The Store in The Sonnentag

About The Sonnentag

Opening in 2024, The Sonnentag will be the largest indoor event venue in northwestern Wisconsin. Built and operated as a public-private partnership, The Sonnentag was first envisioned in 2014.

Construction began in the spring of 2022 and replaces UW-Eau Claire’s Zorn Arena. The convenient location also is accessible from the Chippewa River State Trail that connects to campus and a bus route to ensure access for all students.


The Sonnentag at a Glance 

The Sonnentag is a beautiful and sprawling complex that houses an incredible variety of facilities, programs, and events for UW-Eau Claire and the community.

The Sonnentag Store  

Located adjacent to the main entrance, The Sonnentag Store offers a wide selection of Bluegold merchandise, as well as a variety of accessories and convenience items. The Store also serves as the main point of purchase and registration for fitness center memberships, programs, classes, and personal training. 

The Sonnentag event center

The Sonnentag event center

The Sonnentag Event Center is a 104,900-square-foot major event facility with a total capacity of 5,000 

The Sonnentag fieldhouse turf field

Fieldhouse

The John & Carolyn Sonnentag Fieldhouse is an 84,000-square-foot space featuring a 120-yard artificially turfed field 

Center for Health and Wellbeing

Center for Health and Wellbeing

The Center for Health and Wellbeing is a 14,200-square-foot facility with a view of the Chippewa River

bluegolds mens basketball

Home of the Blugolds

Offices for Blugold Athletics 

Mayo Clinic building signage

Mayo Clinic Health System Diagnostic Imaging and Sports Medicine Center

A new Mayo Clinic Health System Diagnostic Imaging and Sports Medicine Center

surface parking at The Sonnentag

Surface Parking

Surface parking to serve the entire complex, including electric vehicle charging stations